Luxury Market experiences slow growth as consumer accessibilty to luxury goods grows.

Research and Markets announces the addition of the new Luxury Market Report to its offerings.

The market for luxury goods and services has changed dramatically in recent years. Luxury marketers have found their revenue growth dramatically slowed after almost a decade of posting 10-to-20% revenue growth annual throughout the '90s. As it historically does, the stock market is not kind to uncertainty and has been on a downward trend for most of the past year and the national economy continues to limp along without a strong boost upward. Historically, growth in luxury market tracked 10-20% annually through '90s, but recently this growth has decreased to as low as 4%. Many factors are impacting the luxury market. First, there is an increased availability of luxury goods so that luxury goods are affordable to a much wider range of consumers. No longer confined to just the rich, in America today everyone feels entitled to luxury. Our escalating lifestyles mean that what used to be luxury is now necessity. Further, consumers' personal values are predisposed to luxury indulgence.

This research attempts to pursue the luxury market in even greater depth to understand why consumers buy luxury, what they believe luxury is and how their emotions and feelings related to luxury impact their buying behavior.By understanding the "why" that drives luxury purchases, luxury marketers will gain new understandings about how to build their brands, target the emotional needs of their target market and sell more products. Today as the sales of luxury goods have stalled, even declined, it is critically important that luxury marketers understand how this new world we live in is affecting the consumers of luxury.

This report on the luxury market will inform you of all the relevant trends to plan your strategies moreeffectively. Based upon an integrated qualitative and quantitative research study of the luxury market, defined as affluent home-owning consumers that purchased one of 14 different luxury products and/or one of seven luxury services in the past year, this in-depth report provides the fact and figures you need to develop winning marketing and business strategies. Written for anyone and everyone that sells luxury, from marketers, advertisers, retailers, service providers, this report will help you understand the dynamics of the luxury market, today and into the future.

For a complete index of this report click on http://www.researchandmarkets.com/reports/41569

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