FOR IMMEDIATE RELEASE Chic Happens in Washington DC - Eric Michaels Debuts Luxury Custom Apparel Line

WASHINGTON, DC., AUGUST 29, 2003 Custom-made chic is edging out traditional designer brands as DC's power-elite flock to Eric Michaels. Responding to increased demand in the luxury apparel market Eric Michaels debuts its new luxury custom made apparel services in a fashion exhibition & reception to take place at Lounge 201, on Monday, September 29th at 7pm in Washington DC. Product line features luxury apparel in addition to a wide variety of readymade suits, ties and accessories.

It used to be the rule in Washington that to be fashionable all you needed was the right label. If the inside of your jacket bore the Armani mark and your dress shirt featured the Zegna label, you could consider yourself stylish and that was that. But brands and labels are rapidly losing their authority to denote status. Rather, if you want prestige amongst Washington's power elite it had better be custom-made.

Teetering on the line between breakthrough exuberance and striking style, Eric Michaels produces one-of-a-kind handmade first class apparel, specializing in custom tailored men's & women's suits and shirts. Designed to fill the wants and needs of those looking for custom tailoring and luxury fabrics, Eric Michaels Custom Clothiers sets a proud tradition of hand tailoring that begins with complete collections of luxurious textiles from the world's finest fabric houses. When you consider the design of clothing as an art, you don't take details lightly. That is why the superiority of every Eric Michaels garment reflects a passionate attention to detail.

WHEN: Monday, September 29th, 2003 from 7:00 to 9:00PM (strictly no admittance after 7:20).
WHO: Male & female models from LA & Washington DC, Local business, community, government & diplomatic leaders, celebrity guests and the discerning apparel aficionado.
WHAT: "An Unrivaled Experience" - Exclusive Fashion show & reception with complimentary champagne, wine & beer, valet parking, along with a select assortment of hors d' oeuvres. Entertainment provided by slight of hand artist Rahaan Jackson.
WHERE: Lounge 201 Located at 201 Mass. Ave. Capitol Hill Washington, DC 202-544-5201
HOW: VIP and General Admission available by calling or 703-790-1213 online at http://www.eric-michaels.com/events.htm Only 200 spots available to the general public.

VIP Ticket - $75 includes: An Eric Michaels Custom Tailored Shirt (value of $89 to $143) - Which includes personal service from Eric Michaels Master consultants at your chosen location to take measurements, assist in styling options & fabric selection. Complimentary: Valet parking, Champagne, Wine, Beer & hors d' oeuvres while mingling with the other VIP ticket holders, Male & female models from LA & Washington DC, Local business, community, government & diplomatic leaders, celebrity guests and discerning young couture buyers.

General Admission - $45 includes: Complimentary: Valet parking, Champagne, Wine, Beer & hors d' oeuvres. Socializing with other General Admission ticket holders, Male & female models from LA & Washington DC, and the chance to meet some of our Local business, community, government & diplomatic leaders and celebrity guests.
Notes to Editors: Photographic and editorial coverage of the debut and reception is welcomed.
Interviews: Opportunities available before and after the event to interview owners, event organizers and some special guests upon request.
For further information contact

Raymond Santella : : Telephone: 703-790-1213 : : Email: raysantella@yahoo.com




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